Men's Fitness Website Production:
As Senior Producer, I succeeded in increasing average monthly traffic from 2m pageviews and 250k uniques to over 6m pageviews and 700k uniques. I redesigned the site in May 2009.

Duties included:

• Daily management of online editorial, marketing design/production
• Improving Search Engine Optimization methods
• Website redesign to improve navigation and aesthetics
• Managing Social Networking initiatives and link exchange programs
• Liaison between Marketing, Editorial, Technical and Legal departments
• Ongoing changes to design and content management system
• Preparation and analysis of regular traffic reports (via Google Analytics)
• Supervision of freelance staff

Men's Fitness Website Re-Design:
In May 2009, due to budget cutbacks, I took it upon myself to completely redesign, re-format and rebuild the Men's Fitness Website in AMI's previous proprietary CMS. The old site was severely outdated and limited our ability to customize content and/or layouts for sponsors.

The new design was created to, not only give the site a fresh new look, but to make customized content easier to create as well as improving navigation and search engine optimization. Below is a before & after comparison of the site's designs.

This design I created in 2009 was used until the end of 2011.

Migration to Drupal
Shortly after this, I played a key role in migrating this and other sites to AMI's Drupal CMS.

Freelance Work
From November 2012 - March 2013, I worked on a freelance basis to produce archival magazine content for the Men's Fitness website.

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