The kings of rock merchandising strike again

As a kid, I enjoyed every sloppy, loud, outta-tune classic KISS pumped out right up until the disco-tastic “I Was Made for Loving You” when disillusioned KISS Army members began screaming sellout. I never understood how this point in KISStory came to be known as the point when they sold out?

KISS have never shied away from a financial opportunity and had more success in the area of merchandising than even the most popular kids’ movies. Aside from the usual tee-shirts, KISS had Pez dispensers, action figures, baby clothes, cologne, wine, condoms, caskets, lunchboxes and on and on. So this latest announcement of a KISS/M&Ms joint venture should come as no surprise.

Sellout? No. This is an entertainment enterprise of the highest caliber. KISS were actually ahead of their time in the music business. While their album sales rank higher than even Elvis and The Beatles, a big chunk of their billion-dollar empire has come from unorthodox avenues.

Nowadays, it’s no surprise to hear of bands enhancing — or even circumventing — the efforts of record labels in order to make money. Back in the early to mid 70s however, this was unheard of.

This should be a lesson for any new artists struggling to make it. Forget the old, worn-out method of ‘write/record/get signed/tour’ and try something (anything) new. There are no guarantees you’ll succeed, but taking control of your own destiny is always a good thing.

I can’t believe I’m using KISS to illustrate that point!

I can’t believe Gene Simmons melts in your mouth, not in your hands!!

I can’t believe I have that image in my head now!!

By the way; The limited edition KISS M&M’s will be released in October ’09.