A new way to attract business
Have you guys seen these new ads for Match.com running on MySpace? It seems they’ve decided to switch their image from being a respectable online dating service to that of a seedy cam site. If you haven’t seen the ads, basically they are of these hot girls in front of web cams being all flirty and coy. They’ll sit there for a moment, then react to something and start typing.
When you click on the ad—which I did purely out of curiosity of course—you come to a typical dating site sign-up page requiring you to give your name and email address. I know, I know what else would you expect to find? Well, to be honest … more samples of the girls since the ad clearly states, “See who’s on Match.com right now FREE.”
OK I guess it is still free, but in this day and age of spam, I’m apprehensive when it comes to giving out my email address without being able to get into a site just a little further. I want to know that I’m signing up for something that I really want to sign up for. Especially if they’re touting this new feature.
It’s a shame that everyone has to turn on the sleaze factor to attract customers. Not that I have anything against sleaze per se. One look into my harddrive will settle that argument. I just think it sucks that Match felt the need to now look like a place to get off rather than to meet people. Of course sex sells far better than quality or reputation and that is why they did this.
Maybe I should try changing my marketing tactics. Try to lure in some more new readers. Let’s see. I can change my tag line to “Come See My Hot Naked Cultural Exchange Action!!!” Get some hotties to talk about my escapades rather than doing it myself. Now wait, that could actually work. Hmmm … I think I need to schedule a casting call for my new ‘correspondents’.
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